Lucy O'brien's Aroxa Certified Flavour Standards

Lucy O'brien Designs The Aroxa Certified Flavour Standards

Lucy O'brien, the thinktank behind the award winning project Aroxa - Certified Flavour Standards by Lucy O'brien explicates, A brand and packaging range was developed with the flavours at the heart of the design. The AROXA™ logo - the Florox - represents a sensory explosion and reflects the distinctive placement of capsules within the primary pack. This strong relationship between the logo and product provides an iconic, scientific and ownable identity, whilst the introduction of a tray to hold each capsule in place improves protection for the capsules, enhances the user experience and increases the perceived value of the product..

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